Behind the Anthros Logo: How An Icon Represents Our Integrated Approach
Our name, Anthros, comes from the Greek word for human or humankind. People are at the heart of what we do. By focusing on people, we bring empathy and emotional intelligence back into the Human Resources industry.
The Anthros logo comes from the iconic drawing by Leonardo da Vinci. His pen and ink drawing is an enduring image and one of the most recognizable symbols of the Renaissance. Da Vinci was both an artist and scientist. Representing and exploring the proportions of the human body was a mathematic, scientific, philosophical and artistic pursuit. For him, these fields were inextricably linked and his Vitruvian Man, as the drawing is known, reflects his integrated approach.
At Anthros, this inspires us daily. We don’t believe Human Resource functions should be compartmentalized. We always take a holistic approach. Everything from payroll and compliance to technology and risk management must be part of an integrated solution to meet our client’s specific needs. By taking its inspiration from da Vinci, the Anthros logo speaks to our big-picture thinking, our rigorous attention to detail, and our commitment to constantly improving and re-engineering our service delivery model.
About the Author
Dyannah Byington is the Brand Manager at Anthros Inc.